Welcome everybody to paper making paper with this one. It's a new name. We're still figuring it out. Still still the same day. I'm still if you watch episode 10 and episode 11. The record is back to back, same hoodie, same day, but we're getting it done. You know, so we were at the plastic recycling conference in Dallas, Texas. We just got back last week. You know, one thing that I really noticed that wasn't marketing stuff, guys, it works. If you're in the recycling industry, this is my advice to you. Start making more content. We spend so much money on going to like, all these conferences, like PRC. How much do you think PRC cost us? Per person. This last conference, how much do you think it cost us? How much is it? Per person. No, it was 800 USD per person. So that's like a thousand Canadian. Right? So, Plus tickets, hotel, all of it. You know, it adds up. I get it. Food, um, You gotta go have brisket and dexes. You know, I get it. It adds up. But the reality is, You go there, it's a hit or miss. Conferences are a hit or miss. You might find the right guy walking around among like 2, 000, but reality is like 80 percent of the cards you get are just like, is a hit or miss. They're not a decision maker. Um, maybe they're not in the right fit for your company. Maybe you want to buy like, uh, recycled material and they have prime material. You want to buy a virgin material and they have, you know, like. Point stands that we spend so much money on conferences for marketing, right? Like, well, we've got to get out of this, like old school thinking, man. Like how often are all of you on LinkedIn? Almost every single day. How often are you on Instagram? Almost every single day. Every single person is on social media. Yet we don't utilize the platform to help our businesses, which is just stunning to me. We have gotten a really good hit. Even at the conference, there was three, four people that were like, Hey, You know, you
make content on linkedin I was like yes I do. Welcome. Nice to meet you. So that was, they approached me instead of me approaching them. That actually happened. Right. And we're so new to our process that like, why isn't everybody doing it? Anyhow, let's get into our show. That was my little, you know, uh, not rant. This is my new, this is my like announcement or advice, advice to them. See Jazib this man, he's like a rant. This is my, you know, call to action to all of my fellow, you know, Recycling industry, paper industry, you know, friends that let's make our industry cool, man. There's a lot of cool things going on We're making paper, you know, so let's try to um, utilize all of the resources we have today. I want to talk about Plastic, you know, i'm just not a plastic Right when we removed plastic from the name i'm just like i'm just like against plastic no I'm joking i'm not against it But I do want to talk about Some reasons why paper is better possibly. that rule doesn't apply for everything, by the way. Like we, we talked about in a previous episode on milk bags that are made of plastic are better option compared to like milk cartons because their environmental footprint is better. Um, even though they're made from one time single use plastic, it's still more environmentally efficient to use that than, uh, paper. But S& P Global already forecast that plastic packaging is unlikely to be replaced shortly for many of its current users, obviously. There are certain things that cannot be replaced. I get it. But at the same time, there is a significant advantage to shift to paper. Simply due to the fact that paper is biodegradable it's not polluting the environment. Yes. Screw paper straws. Yeah. We need plastic straws. That's the only exception I'll make. you have all these companies who have pledged Nestle, Walmart, Coca Cola. Who have pledged that they're going to change or reduce the amount of single use plastic we use, because that's the real villain here. The real villain is not plastic, it's single use plastic. Because if there's plastic that we can recycle multiple times again and again and again and again, all of a sudden, it's a great resource. Like, look at metal, right? No one gets mad at metal. Like, we're mining metal, it's it's very difficult on the environment. A lot of fumes, a lot of chemicals are released, but no one says stop mining metal because metal is used like copper. Copper is used again and again and again and again and again, like, you know, like. You have steel that's used again and again and again. Like there's so many times that metal is used and nobody says anything bad about it, but plastic, it gets a bad rep because one is not as valuable as metal. So no one wants to collect it. You know, like I don't know about your city, but I'm from, you know, like in Mississauga or Toronto, if you put like a fridge outside on your curb, it's gone. I don't know who tells them, but in 30 minutes, it's gone. You put a laundry machine outside. 30 minutes it's gone because that metal is valuable. But try putting a plastic tub outside. It'll be there for like the next six months. Cause it doesn't have that immediate value metal has. So I get it. It's hard for it to be collected and recycled. But the problem is because of that reason, um, this is wild. Get ready for this. There are billions of pounds of plastic that are currently in the ocean. And at the current rate, plastic is expected to outweigh the amount of fish we have in the ocean by 2050. I'm gonna say that again. The amount of plastic. that we have right now in the ocean is about to outweigh the amount of fish we have by 2050. Fish to plastic ratio. We have more plastic than fish, right? And that's the issue right here. Like there's a billions of pounds swirling all across, you know, the ocean that we don't think about. It's like out of sight, out of mind. This is the reason why we have to be looking at things in a more creative way. Plastic is not the enemy, single use is the enemy. You know, like Coca Cola is planning to attach lids to the bottle to, you know, increase collection. I mean like the actual cap, it won't fall off. It's brilliant, right? Because then it goes inside. They're setting a process because those small, small pieces, they're very hard to get picked up in the sorting facility. They get, they get missed out. All right. These murphs aren't that like, they can't go that, that, that granular. So when it's attached to a bottle, It easier to easier to sort. So these single use, this is the issue, man. What were you gonna say I was gonna say? people are probably gonna reuse the bottle because the cap is on it now Yeah, that's true. Like that, but the cap itself, Hey, we lost the bottle caps. Now we can't use it. So the point stands that at the end of the day, these things are important, man. More fish, I mean, more plastic than fish. Can you imagine that? Like what in 2050? What are you going to tell the kids, the kids born, you know, like, uh, at that time, like, um, Hey honey, let me take you to the aquarium So that's a fish, that's a plastic, that's a fish, that's a plastic. There's more plastic than fish. Are you kidding me? And right now we're just saying it casually, but imagine there are precautions because. That biolife eventually is going to consume that plastic. They'll eat that plastic. And their bodies has formed with plastic as part of their bodies. Strange, wild, very uncomfortable to see. But the point stands, it's our fault. And it starts with one, it's your responsibility. your plastic materials in the recycle program, in the recycle bin if you can. And if you can't. Then try your best to avoid it and use biodegradable things because if your city doesn't allow you to recycle every material that you're using that's plastic based and you're throwing in the landfill is going to be there for like five more generations. Plastic, if recycled and properly use like melted down, clean, you know, cold, cold wash, hot wash, removed all the bacteria, um, and you, and you melt it down. It can be used multiple, multiple, multiple times. So it's not the enemy, you know, sometimes they're so quick to blame something, but like, if anything, blame the human, don't blame the material. The material has been here. And it'll be here after a thousand years. Blame the human utilizing the material. You know, I'll give you an example. If you have a knife, is a knife a good thing or a bad thing? Question to you. Jazib depends on the use case Most people say a knife is a good thing. A knife is a good thing to have. But all of a sudden, if that knife is used to hurt somebody, it's a terrible thing. But if a knife is used to cut fruits and offer to somebody, it's a great thing. The same thing applies to plastic. Plastic by its nature is not inherently bad. It's our use of plastic that is bad. You know, we're not utilizing plastic in its right way. It's a material that if used well, can be, you know, recycled. I don't know how many times even, right? And it's, it's not that, you know, expensive to create. You're not cutting down any trees. Um, so it's just about looking at life in a different way. Right. And I think that's important. And that's why we're here at the making paper show talking about plastic, you know, it's not, I'm talking trash. Okay. We're not talking trash. We're just saying we gotta find creative solutions and be smart about it. Be conscious about, conscious about our decisions and how we utilize the materials and you know, save the animals guys. Shout out to all the animals out there. That's a wrap. Episode 11. See you in the next one.